The North Face
Earth Week e Sustainability Projects
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The request
The North Face asked us to communicate their commitment to sustainability through a clear and engaging narrative that connects their various technical initiatives, circularity projects and social responsibility efforts.
The project
Protecting the planet is essential for the future of outdoor activities: this is the principle that has guided The North Face's sustainable journey for years. Since 2008, the brand has been committed to reducing its environmental impact and promoting social responsibility—engaging brands, athletes and communities. To celebrate Earth Day, we worked with the TNF team to design and develop a series of landing pages dedicated to the themes of circularity and recycling, showcasing their concrete initiatives and the activities the brand coordinates with the community.
The results
The project resulted in a digital ecosystem that makes complex values accessible, centralising content in the Sustainability Hub, where circular initiatives, athletes' experiences and emotional storytelling come together to create a clear and engaging narrative. Users can explore pages dedicated to recycling and textile recovery (Take Back, Repair, Renewed) as well as community-oriented initiatives, such as Earth Week clean-up hikes. The multi-level structure, enriched with products and services, makes the narrative immersive and progressive: it encourages deeper exploration without overwhelming users, transforms every interaction on the site into a responsible gesture for the planet, reinforces the brand’s sustainable positioning and generates conversion opportunities.
