Vectiv

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Website & Experience Design

The request

Create a landing page for the launch of the new running and hiking shoe line Vectiv 2.0, an evolution of the innovative technology that revolutionised trail running with the first-ever carbon fibre plate.

The challenge

The challenge was to condense and convey a significant amount of technical information in a simple and engaging way, on a single landing page.

The insight

A UI that communicates and represents the campaign claim "The proof is on the podium" from start to finish.

The outcome

We made the product the protagonist through a simple yet impactful hero banner. Through athlete success stories, 3D visuals, videos, and descriptions, the page explains the benefits of the technology, and how it was developed and refined in collaboration between The North Face's research teams and athletes.